Close ups, hand held, establishing, point of view, zoom and camera shots are all used to create a sense of reality for the audience.
Close Ups
All found footage trailers use close ups - usually on a victim to show the audience the damage done by a certain entity or villain. E.g. In Grave Encounters, the camera is focused closely on the word "HELLO" carved into the victims back. The show the audience that this is no laughing matter and that things are serious. Close up shots are also used to focus on faces of people - such as victims to show the emotion that they are feeling. Again, adding to the reality and realism of the trailer.
Hand-Held
These shots are used to show that the footage is being filmed by an unprofessional cameraman and is usually paired with camera shake. These two elements work well together as they add to the reality of the footage and show the audience that the trailer isn't of hollywood standards. Usually the camera is facing the person filming in order to capture an emotion however it can be used for other reasons such as panning in order to show the audience a specific location or area. This camera angle is sometimes confused with Point of view however they can both be used to show the audience what a specific character is seeing.
Establishing Shot
An establishing shot is used to show the audience where the following footage is being set. E.g. Grave Encounters' establishing shot is of the mental hospital that they are going to enter. The establishing shot sets the scene and mood for the entire film and is critical within a trailer to set up the expectations of the film.
Zoom
The effect that zoom creates is very good within a found footage trailer. It is used to show the audience something that they may have missed previously. It also limits the area in which the audience can see. E.g. the camera will zoom down a corridor meaning the audience cannot see what could possibly come out from the doors on their side of the walkway.
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