Film Poster Deconstruction

Film Poster Deconstruction

Paranormal Activity 3

•Typography – looks like it’s come from an electrical appliance and this matches with the theme of the film, as it was all shot on a regular camera.

•The red, white and black is conventional of horror film film posters.

•The image is not directly in the centre, but a little bit further up.

•The image is also edited to have a blue hue to it, with a time code on the bottom right hand side of the image, which shows that this was recorded on a camera.

•There is a black shadow in the middle of the two beds, which shows the supernatural presence in the room which matches it’s genre.

•There is 2 short taglines, they both tell a really short and concise account of what the film has to offer in terms of plot.

•The two girls are sleeping which shows their vulnerability which is a convention in supernatural horror.

The Conjuring

•This is a exorcism film, so the font used is very archaic and gothic, which is conventional as the the cathedrals and religious christian buildings are known for this type of font.

•There is the use of white, black and sepias, which gives it a dirty feel, and that the spirit is something that is old.

•The girl is placed just below centre and a little bit to the left.

•The main title is placed at the bottom of the poster, and the tagline is placed directly underneath it.

•The genre of the film is obviously supernatural, due to the little girl that is turned away from the audience with a creepy doll that is sat on her lap and the use of the colour scheme of sepia also enhances the ghostly effect.

Jennifer's Body

•The typography is in the style of a typical high school basketball team font, which is used widely for the numbers on the back of the basketball players shirts which suggests that the film is in a high school setting. This is further implied by the school desk where the actress is sitting on.

•The image chosen is of a beautiful girl that is sitting on top of a desk with a hand creeping out of the desk, which suggests that the genre is either supernatural or slasher.

•There is also a slight vignette around the image to show the darkness that is surrounding the girl, and the dirty blackboards and walls compared to the clean cut girl who is wearing very bold colours and clothing that exploits her sexuality.

•The girl is placed in the middle of the poster.

•The main title is right at the bottom of the poster with the tagline just above it in a smaller font.

•They use the conventional colours of red, white and black in the poster.

•The target audience is of  young teenagers who are of high school age due to the setting being in a school.

Bittersweet

•The typography is very wispy and smokey which mimics the birthday candle at the bottom of the poster, which shows that there is a theme.

•This poster makes use of the conventional colours of black, white and reds for horror movies.

•The main focal point is the cake which is at the bottom of the page with a girl that appears in the middle of the page holding the cake.

•The main title is at the top of the poster with the tagline being at the far right hand side

•The photo suggests a slasher film, as there is no supernatural presence around the girl.

Dead Footage

•The typography all cracked, which mirrors the destruction that is happening in the background

•The arms that are coming from the top left hand corner suggests that this is a zombie apocalypse film.

•The main title is at the bottom of the poster, and the tagline is directly below it and it follows the same colour scheme of the main title of red and white.

•The colour scheme of the background photo is very dull black and grey colours.

The camera is placed on the bottom half of the poster which draws your attention towards it, and the hands are coming from the top left hand corner with the destruction of London in the background with St Pauls cathedral in the middle