Evaluation Question 3

What have you learned from your audience feedback?

Titles

•    We first asked for audience feedback for the title of our film, as we had several options to choose from, but we couldn't decide on which one would have the most emphasis.
• We created a survey on Survey Monkey, for us to share around, and we put our title ideas for our target audience to vote on, helping us to decide on which one would be the most effective.
• We shared this survey on our individual social media's e.g. Facebook and Twitter, which meant that most of our responses would be from 16-25 years old, which was useful as our target audience are ages 18 years onwards.
•   Click Here for the full survey that we created including the analysis of the results, which we then sent round for anonymous users to complete.
• Here were the results of our questions:

• Whilst researching titles from horror films, we found that the titles ranged from 1 worded titles to 3 words e.g. Smiley, Paranormal Activity and The Last Exorcism, so we decided to ask for feedback from a target audience, and see what length would be most effective for our horror trailer. 
• 61% of the audience voted for 3 words in the title, which is then reflected in the next question we asked, as 70% voted for "Don't Look Back." 

•   Following the audience's feedback, we decided to go with the majority vote, as "Don't Look Back" was considered the most popular by a huge margin, and since it was our target audience that voted for it, it meant that this title would attract our target audience best.

Focus Group Feedback -  Trailer

• Here is our teaser trailer:

•  We asked a focus group on paper, to give us feedback on our teaser trailers, having them answer 7 questions:

1. What genre is it?
2. Clues to the narrative.
3. Is the typography effective?
4. In what way does this promote the film? Is it engaging?
5. List the most effective areas.
6. Overall comment.
7. Even better if...

• We had a total of 17 responses, and they were from a focus group of 16-17 year old students, who are also doing media.
• The feedback for each of the questions are:

1. All 17 responses understood that our teaser trailer was of a horror genre.
2. The majority of the responses mentioned that the radio voiceover and the typography provided enough clues to the narrative, which made it very clear to the audience what the plot of the film was about, however, we had responses stating that it would be even more effective if we had flashes of a news report, so we tried fitting that in during our redraft, and it did make the impact of that scene a lot more suspenseful.
3. We had 4 responses out of 17 which stated that our typography is effective, but we could have experimented a little bit more, with maybe more colour, otherwise, the rest of the responses said that they liked the simplicity of the typography, along with the clever editing of the flickering, which matched the genre.
4. All of the responses said that our film contained a lot of the codes and conventions of the horror genre and narrative enigmas, but we could have lengthened the silence before the jump scene, to make it more effective, and after trying this out, the focus group agreed, that it made the jump scarier.
5. Most of the responses agreed that our most effective parts of the trailer was definitely the editing, music and the switch between found footage and 3rd person view.
6. The main point that was brought up, was the fact that our trailer looked professional with all the editing and sound and that the jump scare at the end did manage to make people jump. We had one of the focus group members state that there was maybe too many running scenes, so we decided to re-shoot a few scenes, to variate the scenes in the trailer and make it more interesting.
7. Only 4 responses was made to this question, which were: "Maybe if we got a glimpse of the girl at the end." "Lighting is too bright for a horror film." "More locations.""Obscure lighting." 

Evaluation

     In conclusion, I would say that the majority of our responses has been extremely positive towards our finished teaser trailer, especially with our editing and music, with only a few constructive criticisms on what we could improve, as they are not major problems and they wouldn't take much time to adjust such as, extending the wait before the final jump scene, as this would create more suspension, which causes the audience to jump.
   We also made sure to respond with what the audience liked the best in the title, as they are our target audience, so by conforming to their responses, we are making the film more attractive to the age range that we are aiming for which are 18-25 year olds.